The best way to make an endless supply of customer referrals is to exceed expectations at every opportunity. This means providing exceptional service, going above and beyond to solve problems, and always putting the customer first. It's also important to make it easy for customers to share their positive experiences with others. This can be done by creating shareable content, such as social media posts and blog articles, or by offering incentives for customers who refer new business. Finally, timing is everything when it comes to customer referrals. By staying in touch and following up at key points throughout the customer journey, you'll be top of mind when they're ready to recommend your roofing business to others. By providing the ultimate customer experience, you'll be sure to make an endless supply of customer referrals. Let’s dive into each of these points a little deeper.
#1 Create Raving Fans by Exceeding Expectations
When customers are impressed with the level of service they receive, they are more likely to tell others about their positive experience. In today's competitive marketplace, word-of-mouth is one of the most powerful tools you have for attracting new business. So how do you go above and beyond for your customers? One way is to over deliver on your promises. If you say you're going to do something, do it - and then some. Another strategy is to WOW them with unexpected extras. A little extra effort can go a long way in making your customers feel appreciated and valued. By exceeding customer expectations, you'll create raving fans who will help to grow your roofing business.
#2 Make the Experience Shareable
As a business owner, you're always looking for ways to grow your business. One way to do this is by including sharing buttons and review links on your website and customer communication. When people share your content, it helps to increase your reach and can lead to more customers. Additionally, reviews can also help to draw in new customers. By providing potential customers with honest reviews from current customers, you can show them that your business is trustworthy and worth their time. Including sharing buttons and review links is a simple way to help grow your roofing business. Remember, raving fans need something to share.
#3 Timing is Everything
Timing is often the most misunderstood aspect of the referral. If you wait too long to ask for a referral, your customer may have already forgotten about their great experience with your business. On the other hand, if you ask for a referral too soon, you may come across as pushy or overeager. The best time to ask for a referral is usually after your customer has had a chance to use your product or service and is happy with the results. By striking while the iron is hot, you’ll be much more likely to get the referral you’re looking for.
#4 Offer Incentives That Actually Matter
If you're not offering referral incentives to your customers, you may be missing out on a key opportunity to grow your roofing business. Think about it from the customer's perspective: why would they go out of their way to recommend your products or services to their friends or family, without any benefit for themselves? Offering a referral incentive creates a win-win situation: the customer gets something for their effort, and you get a new lead. And because referrals tend to come from people who are already familiar with your brand, they're generally high-quality leads that are more likely to convert into paying customers. So if you're not already offering referral incentives, now is the time to start. You may be surprised at how quickly your roofing business grows as a result.
#5 Roll Out the Red Carpet For the Newly Referred Client
Studies have shown that people are four times more likely to buy a product if it is recommended by a friend. Therefore, it is essential to treat new referrals with the utmost care and attention. This is often referred to as "red carpet treatment." By making referrals feel valued and appreciated, businesses can build trust and goodwill that will lead to future referrals. In today's competitive marketplace, red carpet treatment can be the difference between a thriving business with an endless supply of leads and one that struggles to survive.
Getting referrals is often seen as one of the most powerful marketing tools available, and it's not hard to see why. Referrals give you a level of credibility that other forms of marketing can't. Referrals also tend to be much more qualified leads than other sources, since they've already been vetted by someone the prospect trusts. Finally, referrals have a ripple effect; each referral you give red carpet treatment to increases the likelihood that you'll get future referrals down the line. In short, mastering the art of getting referrals can pay huge dividends for your roofing business.
Our virtual receptionists at Dedicated Office can help improve your referral opportunities by providing excellent customer service and creating a trusting relationship with your clients. We're here to help you succeed in your roofing business, so contact us today to learn more about how our virtual receptionists can help improve your referral opportunities.